Here's another one for you, entirely done with vectors:
1. Convert your Text to curves.
2. Make use from the smudge tool from the curve editing tool palette(second icon on the very left toolbar) with settings: "dry effect"= -1.
3. Add some elipse shapes around the text as drops and distort their form.
4. Apply a fountain fill to every shape and text from red(top) to darkred(bottom).
5. Select every shape including text, group it. Copy and paste to the same position(on another layer, thats better), ungroup the copy and melt only the copy. Delete the copy's fill, select a thin outline. Then copy again this unfilled copy or dublicate it, fill the second copy with a radial fountain from white(center) to lightred.
6. Apply a feather shadow to the 1st unfilled copy: Select small Glow, color black, merge mode normal, direction outer, transparency 80 and feather 3-5.
7. Break the feather shadow apart, powerclip it with the 1st outlined copy. Delete the outline too.
8. Select the 2nd copy, apply a perspective effect to it with the direction to right up. It only have to be a small perspective, so adjust the controlling bar on the direction line to the smallest possible.
9. Break the perspective effect apart, delete the orininal, move the group to match overlaping the red shape. This should be your highlight.
10.Thats it. A very simple blood effect.